Motorsport Experiences Built for Every Audience.

From premium hospitality to large-scale fan engagement, WSE delivers world-class racing experiences.

WSE produces end-to-end motorsport experiences for teams, sponsors, OEMs, and fans—designing everything from premium VIP hospitality to high-energy fan zones and large-scale brand activations.

With deep expertise across F1, WEC, IMSA, and track days, we manage the full spectrum of motorsport event production: strategy, creative, fabrication, logistics, credentialing, sponsor relationships, and onsite operations. Whether you’re hosting high-net-worth guests or energizing tens of thousands of fans, WSE creates immersive moments that strengthen brand loyalty and deliver measurable impact.

We specialize in:
F1 Hospitality • WEC/Le Mans Events • Fan Zones • Sponsor Activations • OEM + Dealer Events • Track Days • Paddock Programs • VIP & HNW Guest Experiences • Athlete/Talent Engagements • Racing Brand Installations

Our Capabilities

  • Strategic planning for both VIP hospitality and fan-centric brand engagement.

    • Full program planning & concept development

    • Sponsor & team strategy

    • VIP/HNW experience mapping

    • Fan engagement strategy & traffic flow planning

    • Audience journey design (fan → sponsor → brand)

    • Sponsorship rights utilization & activation strategy

    • Budget planning, ROI frameworks & performance reporting

    • Safety, crowd flow & contingency planning

  • Designing immersive motorsport environments for every type of guest.

    • Experiential design for fan zones, paddock clubs & VIP lounges

    • High-impact sponsor activations & branded installations

    • Interactive fan engagement builds (simulators, AR/VR, demos)

    • Custom fabrication, scenic builds & trackside environments

    • Product showcases & vehicle display design

    • Content zones, photo moments & media backdrops

    • Large-scale signage, wayfinding & visual identity

  • Operational mastery for events that require speed, precision, and flawless execution.

    • Full-scale event production & onsite operations

    • Team, track & venue coordination

    • Multi-credential management for staff, talent, and VIPs

    • AV, staging & technical production

    • Build-outs for fan zones, sponsor villages & paddock environments

    • Staffing, security & safety oversight

    • Transportation logistics, hotel blocks & hospitality

    • Talent/driver management & media scheduling

    • Live streaming & broadcast support

  • High-touch hospitality AND high-energy engagement—designed for all audiences.

    • VIP & VVIP hospitality programs

    • Paddock & garage access experiences

    • Custom VIP itineraries & concierge services

    • Interactive fan activities (games, simulators, hands-on demos)

    • Large-scale sponsor fan experiences

    • HNW guest programming & executive track weekends

    • Fan giveaways, retail integration & brand loyalty moments

    • Track day experiences & performance driving showcases

  • Motorsport/ Sports experiences that move fans, sponsors, teams, and brands.

    Our events are built to:

    • Strengthen sponsor visibility and deliver on sponsorship assets

    • Drive massive fan engagement and brand interaction

    • Build emotional connection with audiences of all ages

    • Deliver high-touch VIP hospitality that feels seamless & luxurious

    • Support team, OEM, and partner initiatives across global races

    • Create PR-ready, highly shareable content moments

    • Navigate complex operations, credentialing & safety with ease

    • Reduce operational burden on internal teams and race partners

    From high-energy fan festivals to refined hospitality suites, WSE builds experiences that meet audiences wherever they are.

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  • Braze

Case Studies

Pirelli Las Vegas F1 VIP Event

Williams Racing F1 Austin

F1 Miami Versace Mansion

LoneStar Le Mans WEC COTA Fan Zone

ACL AUSTIN F1 CONCERT/ VIP EVENT

Pirelli Product Launch Las Vegas

Pirelli Las Vegas F1 VIP Event

Miami F1 Soho House

MLS ALL STAR COMMUNITY DAY

Let’s Build Your Motorsport Experience—Fan-Facing, VIP, or Both.

Whether you're activating sponsors, energizing fans, or hosting high-value guests, WSE brings the expertise, creativity, and precision motorsport demands.

Start Your Project

  • "Kate and her WSE team are a dream. Whether you are producing a large event or a niche experience, Kate will build to the budget, the audience, and the intention. Kate genuinely takes the time to learn about your business, your brand, and the audience she's creating for. The team at Braze is already looking forward to the next event that we can partner with WSE on.”

    Sarah Reed VP Global Events, Braze

  • “WSE and Kate were such amazing partners to have tackled some of the biggest, most complicated, and high-profile events of my career at Austin City Limits Moody Theater. The professionalism and eye for the most minute details brought confidence to our clients as well as all the different teams in producing multiple high-profile events that spread throughout the city.”

    Don Pennington - Event Production ManagerACL Moody Theater

  • "Wild Sky was an incredible and valued partner on our large-scale SXSW activation. Her experience and deep local knowledge helped us to preemptively solve problems, stay on track and on time and most importantly, brought our vision and brand to life in beautiful and unexpected ways. We truly are looking forward to working together again and continuing to grow our partnership with Kate and her team."

    Tara Reilly, VP, Experiential & Partnerships at Vox Media

  • “Kate did an exceptional job delivering our vision for the event we hosted. Any questions I had were answered immediately and on-site during the entire event to handle the situations that arose. Highly recommend Kate and her team at WSE.”

    Shauna Davis, Global Sales Director Equalizer

  • “How do you create a brand new outdoor festival in central Austin? You call Kate at WSE, that’s how! We gave Kate every imaginable challenge: no power, no water, no facilities, etc. And, of course, an impossible deadline. Kate jumped in, blended right into our team, crafted a plan that fit our budget, and made it happen. Every challenge was an opportunity for her to exceed our expectations. Best of all, she was a pleasure to work with. I wholeheartedly recommend her expertise.”

    Jason Meeker, Marketing Director Milestone Community Builders