Experiential & Brand Activations That Bring Your Story to Life.

Immersive environments, interactive moments, and impactful brand experiences built for connection.

WSE creates experiential activations that transform brand identity into moments people remember. From SXSW installations and trade show booths to custom pop-ups, festival footprints, and interactive environments, we design and produce experiences that spark engagement, social buzz, and lasting brand affinity.

Our team leads the entire creative and production process—strategy, design, fabrication, logistics, and onsite execution—ensuring each activation feels refined, intentional, and aligned with your goals.

We specialize in:
SXSW Activations • Pop-Ups • Festival Experiences • Retail Installations • Product Launches • Trade Show Booths • Sponsor Activations • Art Installations • Interactive Photo Moments • Mobile Tours • Experiential Installations • Formula 1

Our Capabilities

  • Strategic planning that ensures your activation drives engagement and delivers ROI.

    • Full event planning & concept development

    • Brand activation strategy & positioning

    • Audience journey mapping & engagement strategy

    • Sponsor, agency & partner collaboration

    • Social content & amplification strategy

    • Budget development, ROI modeling & post-event reporting

  • High-impact design that translates brand ethos into physical, immersive environments.

    • Experiential design & creative direction

    • Concept art, renderings & visual identity

    • Custom fabrication & scenic builds

    • Interactive installations, demos & hands-on experiences

    • Branded photo moments & content-forward spaces

    • Retail environments & product showcases

  • End-to-end production for activations of any scale—from pop-ups to festival villages.

    • Full-scale event production & onsite management

    • Fabrication, build, install & strike

    • AV, lighting, staging & technical direction

    • Venue sourcing, permitting & compliance

    • Vendor sourcing, contracting & management

    • Safety, staffing & crowd flow coordination

    • Trucking, freight & nationwide activation logistics

  • Engaging moments that connect audiences to your brand in meaningful ways.

    • Interactive brand experiences

    • Social-forward content moments

    • Live programming & entertainment integration

    • Gifting & custom merchandise

    • VIP experiences & micro-hospitality

    • Festival engagement & large-scale public touchpoints

  • Experiences that ignite engagement and amplify your brand.

    Our activations are designed to:

    • Generate organic social content and press moments

    • Strengthen brand affinity through hands-on engagement

    • Drive foot traffic, dwell time & interaction

    • Support product launches, sponsorships & campaigns

    • Create shareable, talk-worthy installations

    • Seamlessly integrate into festivals, trade shows & large public spaces

    • Remove operational burden from your internal teams

    • Deliver measurable ROI through data, insights & reporting

    From the first concept sketch to the last bolt of fabrication, WSE builds activations that make an impact.

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  • Braze

Case Studies

VOX MEDIA SXSW

WEC LONE STAR LE MANS

F1 TAKE OVER AUSTIN CITY LIMITS

RAEL BEAUTY CAMP

PIRELLI PRODUCT LAUNCH LAS VEGAS

MLS ALL STAR COMMUNITY DAY

SOHO HOUSE MIAMI F1

ADIDAS X TEEZO ACTIVATION

Let’s Build Your Brand Activation.

From SXSW to festivals, trade shows, product launches, and custom pop-ups, WSE creates experiences designed for connection and impact.

Start Your Project

  • "Kate and her WSE team are a dream. Whether you are producing a large event or a niche experience, Kate will build to the budget, the audience, and the intention. Kate genuinely takes the time to learn about your business, your brand, and the audience she's creating for. The team at Braze is already looking forward to the next event that we can partner with WSE on.”

    Sarah Reed VP Global Events, Braze

  • “WSE and Kate were such amazing partners to have tackled some of the biggest, most complicated, and high-profile events of my career at Austin City Limits Moody Theater. The professionalism and eye for the most minute details brought confidence to our clients as well as all the different teams in producing multiple high-profile events that spread throughout the city.”

    Don Pennington - Event Production ManagerACL Moody Theater

  • "Wild Sky was an incredible and valued partner on our large-scale SXSW activation. Her experience and deep local knowledge helped us to preemptively solve problems, stay on track and on time and most importantly, brought our vision and brand to life in beautiful and unexpected ways. We truly are looking forward to working together again and continuing to grow our partnership with Kate and her team."

    Tara Reilly, VP, Experiential & Partnerships at Vox Media

  • “Kate did an exceptional job delivering our vision for the event we hosted. Any questions I had were answered immediately and on-site during the entire event to handle the situations that arose. Highly recommend Kate and her team at WSE.”

    Shauna Davis, Global Sales Director Equalizer

  • “How do you create a brand new outdoor festival in central Austin? You call Kate at WSE, that’s how! We gave Kate every imaginable challenge: no power, no water, no facilities, etc. And, of course, an impossible deadline. Kate jumped in, blended right into our team, crafted a plan that fit our budget, and made it happen. Every challenge was an opportunity for her to exceed our expectations. Best of all, she was a pleasure to work with. I wholeheartedly recommend her expertise.”

    Jason Meeker, Marketing Director Milestone Community Builders