CASE STUDY

client

Four people sitting on chairs in front of a Motorsport logo, involved in a panel discussion, with one person holding a microphone.

Brief

For Miami F1 weekend, Motorsport Network hosted Conversations at Soho Beach House—a full-day takeover featuring filmed podcast sessions, exclusive interviews, and a VIP evening panel. WSE served as the Executive Producer and strategic partner, concepting the full event strategy, securing the Soho House collaboration, designing the activation, managing film and recording crews, and overseeing all speaker sourcing, talent coordination, and onsite execution.

Motorsport Network logo with the word 'NETWORK' in white on a dark background.

Provided Services: Strategy • Design • Production • Creative • Logistics • Talent Management

Soho House Miami _ F1_ WildSkyEvents.jpg
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project scope

WSE served as Executive Producer, leading strategy, design, talent management, and full-day production, including:

  • Event concept development & strategic planning

  • Securing and managing the Soho House partnership

  • Speaker sourcing, scheduling & onsite coordination

  • Talent management for all hosts, journalists & guests

  • Full run-of-show creation & showcalling

  • Managing film crew, audio team & technical workflows

  • Set design, staging, lighting & event styling

  • Logistics for 7.5 hours of continuous filming podcast recording

  • VIP hospitality, guest flow & onsite operations

  • Evening panel event production for 150 VIP guests

  • Brand styling & content-forward environmental design

It went like this

WSE transformed Soho Beach House Miami during F1 Week into a high-end media environment designed for continuous content capture and elevated hospitality. The team executed a tightly coordinated schedule of podcast recordings—managing talent transitions, technical cues, and production flow with precision.

Throughout the day, WSE synchronized speaker arrival times, supported hosts and guests, oversaw the filming crew, and maintained an uninterrupted production timeline.

The activation concluded with a private VIP panel event. WSE managed all stage flow, guest movement, talent preparation, and run-of-show, resulting in a polished, engaging program that aligned seamlessly with the elevated atmosphere of Miami F1 weekend.

People gathered outdoors at a social event, some people are standing and mingling, others are sitting on chairs and couches. The setting appears to be in a garden or patio area with trees and greenery, and it is late afternoon or early evening.
Stage set up with three white chairs on a black backdrop with the word 'motorsport' and an 'm' logo above, surrounded by greenery and outdoor seating.
Four individuals participating in a podcast or radio discussion outdoors, seated in front of a large sign that reads 'motorsport' with a logo above. They are speaking into microphones labeled '3' and appear engaged in conversation, with greenery around them.

outcome

A premium, content-driven motorsport activation executed with precision across a full day of interviews and a high-touch VIP panel. WSE’s strategy, design, talent management, and production oversight delivered a seamless guest experience, strengthened Motorsport Network’s brand presence, and produced a standout event during one of the busiest weekends in racing.