CASE STUDY
client
Brief
For the inaugural Las Vegas Grand Prix, Pirelli hosted an exclusive VIP event at the Wynn for 100 top guests. The goal was to create a refined, motorsport-inspired evening that celebrated the brand’s legacy and the excitement of F1’s first night race in Las Vegas.
WSE led creative direction, event design, décor, entertainment, production, and graphics for the activation.
Provided Services: Design • Production • Fabrication • Creative • Logistics • Strategy
project scope
WSE delivered:
Event concepting & creative direction
Décor, styling & environmental design
Custom scenic elements & branded moments
Graphic design & signage
Entertainment sourcing & coordination
Production management & onsite operations
Layouts, floor plans & guest flow planning
Ambience & lighting curation
Sponsor support and management
it went like this
WSE transformed a private Wynn venue into a sleek, elegant hospitality environment for Pirelli’s VIP audience. Custom décor, motorsport-inspired details, and curated entertainment shaped an elevated atmosphere aligned with the energy of Las Vegas GP weekend.
Our team managed all onsite production, timing, and vendor coordination to ensure a seamless and polished luxury experience.
outcome
A sophisticated and memorable VIP gathering that reinforced Pirelli’s premium brand positioning during one of the most high-profile F1 weekends of the year. WSE’s creative and production leadership delivered an elevated hospitality moment for 100 distinguished guests.
