CASE STUDY

client

brief

During the Miami Grand Prix, Williams Racing hosted an exclusive VIP event at the iconic Versace Mansion for 200 high-profile guests, including influencers, partners, media, and celebrities such as Katherine Hahn and James Marsden.

WSE was engaged to design and produce the full event, creating a high-touch, immersive hospitality experience that elevated the Williams Racing brand and aligned with the glamour, energy, and prestige of the Grand Prix weekend.

The intention was to craft a refined, visually striking environment that encouraged meaningful VIP connections, showcased the team’s innovative spirit, and provided a premium driver meet-and-greet moment.

Provided Services: Design • Production • Creative • Logistics • Strategy

scope at large

WSE delivered full-service creative, design, and production, including:

Creative direction & full event concept
Luxury décor, floral & environmental styling
Scenic design & bespoke branded installations
Branded vignettes and product/partner displays
Driver meet-and-greet experience design
VIP guest flow & hospitality programming
Entertainment coordination
Production management, vendor oversight & onsite logistics
Graphic design, signage & visual identity integration

outcome

A standout F1 Miami weekend hospitality event that elevated the Williams Racing brand through refined design, curated experiences, and high-impact guest engagement.

WSE delivered a polished, luxurious evening for 200 VIPs—successfully blending brand storytelling, exclusive access, celebrity presence, and motorsport excitement into a memorable, high-value activation.

and it went like…

WSE transformed the Versace Mansion into an elegant, immersive Williams Racing environment layered with luxury design details and curated experiential moments. Custom-branded scenic builds, refined décor, and visually rich spaces created a striking backdrop for VIP engagement and content capture.

Throughout the evening, guests enjoyed premium hospitality, interactive brand moments, curated entertainment, and a driver meet-and-greet staged to feel intimate and exclusive. Celebrity attendees—including Katherine Hahn and James Marsden—added to the atmosphere and cultural relevance of the night.

WSE managed all timing, guest movement, staging, transitions, and onsite operations to ensure a seamless, white-glove experience from arrival through program close.