CASE STUDY
client
Brief
MLS All-Star Community Day brought 400+ local youth together at Rosewood Neighborhood Park for an afternoon of leadership, sport, and community engagement. WSE was hired as the lead event producer to design, build, and manage the full experience.
Provided Services: Design • Production • Fabrication • Creative • Logistics • Strategy
project scope
WSE oversaw the full production, including:
Site layout, permitting & operational planning
Full design, infrastructure, tents, rentals & environmental builds
Power, water, staging & technical support
Registration, check-in, swag organization & distribution
Brand activations & partner integration
Youth activity zones & community engagement spaces
Stage design, programming & stage management
Vendor oversight, staffing, security & onsite operations
It went like this
WSE converted the park into an immersive festival environment with shaded activity zones, interactive MLS partner activations, youth sports areas, and a fully produced main stage. Registration flowed seamlessly, swag was organized and distributed efficiently, and the day featured continuous programming, leadership activities, and community engagement moments for hundreds of young participants.
outcome
A vibrant, well-orchestrated community event celebrating Austin youth—delivered with full-service production expertise from concept to onsite execution.
Transformed Rosewood Park into a multi-zone community festival
Seamless flow for hundreds of youth participants
Purposeful brand integration across MLS activity areas
High-energy programming supported by professional stage management
A safe, joyful, impactful event aligned with MLS’s community mission