The creatives at the WSE EVENT AGENCY understand that your brand is built on something you believe in, and your events are an expression of that belief. We’re the BIG IDEA advocates behind your story and the creative direction that brings your identity to life with experiences you can feel.

Your brand is a big deal. Your event should articulate that.

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our approach

  • Every project begins with a deep understanding of your brand, audience, and objectives. We define the purpose behind the event, the story it needs to tell, and the metrics for success.

    What this includes:

    • Discovery & goal alignment

    • Audience insights

    • Event strategy & narrative development

    • Budget planning & feasibility

WSE is built on collaboration, trust, and a deep understanding of the brands we serve. We partner closely with our clients to create events that feel authentic, aligned, and effortless—experiences where every detail supports your vision and reflects your story.

With a global team of producers and partners, we manage complexity with calm precision. We anticipate what you need, interpret what you can’t yet articulate, and transform it into moments that are immersive, meaningful, and meticulously executed.

  • We translate strategy into a cohesive creative vision—focusing on design that is not only beautiful but purposeful. Every visual, touchpoint, and moment is crafted to reinforce the message and elevate the experience.

    What this includes:

    • Creative concepting

    • Experience design & attendee journey

    • Branding & graphic design

    • Scenic, environmental & fabrication design

  • Our producer team leads all logistics, vendor management, and technical execution. We ensure every moving part—from staging to permits to load-in timing—is handled with precision.

    What this includes:

    • Vendor sourcing & management

    • Technical production & AV oversight

    • Venue management & operations

    • Run of show development

  • On event day, our teams bring the plan to life with calm, experienced leadership. We manage the full operation—from setup through strike—so your team can stay focused on hosting and impact.

    What this includes:

    • Onsite production & stage management

    • Crew leadership & staffing

    • Guest services & registration support

    • Health, safety & contingency planning

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  • As founder and executive producer, Kate Goddard leads WSE with a combination of creative clarity and operational excellence. For more than 15 years, she has produced high-impact experiences for top international brands, earning a reputation for thoughtful design, impeccable management, and groundbreaking custom fabrication. She brings the vision, expertise, and steady leadership that complex events demand.

THE CORE TEAM

WSE Team

  • Executive Producer - Logistics and Operations: Right-hand to WSE’s leadership, Amy is the cornerstone of our operations, blending strategic insight with unmatched logistics expertise. With over 22+ years in the industry, she has managed high-stakes conferences, called intricate shows, and coordinated every detail for top clients, including the Academy of Country Music Awards, Tiger Jam with Tiger Woods, the Super Bowl VIP Party, Mandalay Bay’s “Summer Beach Concert Series,” Microsoft Ignite, Oracle, Citigroup and Zendesk. Her natural warmth keeps the team motivated and clients confident, fostering a collaborative spirit. As a driving force behind WSE’s success, Amy ensures that each project is delivered with precision, creativity, and a focus on seamless, engaging experiences.

WSE Team

  • Senior Event Producer: Production powerhouse. Strategically creative. Since joining WSE, Chelsea has brought over 15 years of expertise in live event production, brand marketing, and strategic planning. Known for managing high-profile events with precision and creativity, Chelsea draws from her background in in-house marketing, live television, large-scale festivals, and non-profit events. With an eye for detail and a commitment to the client’s vision, she seamlessly coordinates logistics, tackles challenges, and ensures each experience not only meets but exceeds expectations.

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  • Event Producer & Talent Manager: Logistics expert. Strategically organized. Energized by bringing events to life with seamless precision. 12+ years in the event industry. Thinks outside the grid. Manages talent with a keen eye for detail. When she’s not orchestrating memorable productions, Reyna is hands-on with every element—from timelines to talent coordination, making sure every aspect aligns perfectly.

From brand activations, pop-ups, holiday parties, festivals, conferences, brand campaigns, and invite-only experiences, we’re your collaborative event partner and authoritative boots-on-the-ground.

Contact
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Why Leading Brands Choose WSE

  • "Wild Sky was an incredible and valued partner on our large-scale SXSW activation. Her experience and deep local knowledge helped us to preemptively solve problems, stay on track and on time and most importantly, brought our vision and brand to life in beautiful and unexpected ways. We truly are looking forward to working together again and continuing to grow our partnership with Kate and her team."

    Tara Reilly, VP, Experiential & Partnerships at Vox Media

  • "Kate and her WSE team are a dream. Whether you are producing a large event or a niche experience, Kate will build to the budget, the audience, and the intention. Kate genuinely takes the time to learn about your business, your brand, and the audience she's creating for. The team at Braze is already looking forward to the next event that we can partner with WSE on.”

    Sarah Reed VP Global Events, Braze

  • We had the pleasure of working with WSE during the 2025 MLS All-Star events in Austin, Texas — specifically for our MLS All-Star Day of Service and MLS All-Star Community Day presented by Powerade. Both activations were significant undertakings that simply wouldn’t have been possible without the WSE team’s partnership and expertise.  From the start, WSE demonstrated exceptional professionalism, patience, and flexibility in navigating multiple priorities and stakeholders. Their attention to detail and proactive communication gave our team confidence throughout the planning and execution process. Even as inevitable last-minute changes and requests arose, WSE handled them with poise and efficiency, ensuring every element was executed seamlessly. We’re grateful for their commitment and collaboration in bringing our community-focused events to life.

    - Brian Powers, Major League Soccer

  • “Kate did an exceptional job delivering our vision for the event we hosted. Any questions I had were answered immediately and on-site during the entire event to handle the situations that arose. Highly recommend Kate and her team at WSE.”

    Shauna Davis, Global Sales Director Equalizer

  • “WSE and Kate were such amazing partners to have tackled some of the biggest, most complicated, and high-profile events of my career at Austin City Limits Moody Theater. The professionalism and eye for the most minute details brought confidence to our clients as well as all the different teams in producing multiple high-profile events that spread throughout the city.”

    Don Pennington - Event Production ManagerACL Moody Theater

  • “How do you create a brand new outdoor festival in central Austin? You call Kate at WSE, that’s how! We gave Kate every imaginable challenge: no power, no water, no facilities, etc. And, of course, an impossible deadline. Kate jumped in, blended right into our team, crafted a plan that fit our budget, and made it happen. Every challenge was an opportunity for her to exceed our expectations. Best of all, she was a pleasure to work with. I wholeheartedly recommend her expertise.”

    Jason Meeker, Marketing Director Milestone Community Builders

  • Working with WSE was an absolute pleasure! I inquired online and was quickly able to connect with Kate to provide background on my organization's client-facing corporate event, which required a unique set design. She immediately aligned with our vision and handled everything with incredible professionalism, flexibility, and creativity. With our tight timeline and ambitious goals, she didn’t just meet expectations - she completely surpassed them. Even when we faced roadblocks, she worked tirelessly to find solutions and seamlessly brought everything together. Her network of builders and prop studios is outstanding, and she brings ideas to life with passion and an exceptional eye for detail. Beyond her talent, she’s simply fantastic to work with - collaborative, resourceful, empathetic, and always up for a challenge. If you need someone who can make the impossible happen, she’s the one. Highly recommend WSE & Kate!

    Ariana O'Leary - Ascendion AI