CASE STUDY
client
Brief
Adidas partnered with artist Teezo Touchdown to create Party at the Library—a hometown celebration in Beaumont, Texas that transformed the public library into an immersive, surreal brand and music experience. Designed to honor Teezo’s roots while generating a bold cultural moment, the activation blended community, creativity, and Adidas Originals storytelling into one unforgettable event.
WSE served as the experience design, fabrication, and production partner, working with Round Two Agency in concepting and building six custom activations, crafting the environmental design, and executing all onsite logistics to bring Teezo’s vision and Adidas’ brand to life inside an unexpected venue.
Provided Services: Design • Production • Fabrication • Creative • Logistics • Graphics
project scope
WSE delivered full creative, fabrication, and production support, including:
Design and fabrication of eight custom experiential activations
Full event décor, scenic elements & environmental styling
Custom props & Teezo-inspired installations
Floorplans, layouts & guest flow planning
Graphic design, signage & brand integration
Library venue transformation and onsite build
Logistics, vendor coordination & production management
It went like this
WSE transformed the Beaumont Public Library into a surreal, Teezo-inspired environment using six custom-built installations, bold décor, and immersive scenic elements. Guests moved through playful, highly visual spaces designed for interaction, performance, and social content.
Our team managed all onsite logistics, installation, and flow to ensure the activation unfolded seamlessly—creating an energetic, community-driven celebration that reflected both Teezo’s aesthetic and Adidas Originals’ brand vision.
Behind the scenes
outcome
The Adidas x Teezo Touchdown event delivered a standout cultural moment grounded in community, creativity, and brand expression. WSE’s custom fabrication, environmental design, and onsite production brought the concept to life with impact—creating a surreal, joy-filled backdrop that energized fans and amplified Adidas Originals’ presence through visually striking, content-rich experiences.
The event generated strong social engagement, press mentions, and fan excitement—demonstrating how immersive design and artist-led storytelling can transform a nontraditional venue into a powerful brand moment.
