CASE STUDY
client
F1 AUSTIN
Brief
Williams Racing hosted a high-energy brand takeover of Austin City Limits Moody Theater during the F1 Austin Grand Prix, combining a VIP reception, sponsor activations, and a large-scale evening concert at ACL Moody Theater. The intention was to create an unforgettable entertainment experience that amplified Williams Racing’s brand, engaged partners and sponsors, and generated major social reach during one of the most high-visibility weekends in motorsport.
WSE served as executive producer in charge of design, production, talent management, and logistics partner—leading the creative direction, fabrication, entertainment management, stage design, and full onsite execution.
Provided Services: Design • Production • Fabrication • Creative • Logistics • Strategy • Talent Management • VIP Management
project scope
• WSE oversaw comprehensive planning, design, and production including:
Creative direction & full event design
Stage design, technical production & showcalling
Brand activations, lounges & sponsor hospitality
Talent booking, coordination & backstage management
VIP reception design & guest flow management
Custom scenic elements & fabrication
Venue operations, staffing & logistical oversight
Social-forward environments and press moments
Full onsite event management for 1,200+ attendees
It went like this
WSE transformed ACL Moody Theater into a multi-layered Williams Racing experience featuring a VIP reception, sponsor lounges, custom scenic installations, and a high-energy concert for more than 1,200 guests.
The evening opened with a VIP event designed for partners, sponsors, and media, complete with curated brand moments and photo opportunities. As the main program unfolded, WSE managed stage flow, technical cues, talent transitions, and high-impact entertainment designed to energize the room.
WSE ensured seamless movement between VIP spaces, branded activations, and the main concert environment—creating a cohesive, electrifying experience timed with the momentum of F1 weekend.
OUTCOME
The Williams Racing Austin event delivered massive visibility and cultural reach:
31B+ social media impressions
40+ features in major media outlets, including Forbes, Rolling Stone, and the New York Post
1,200+ onsite attendees
High-end sponsor integration and relationship-building opportunities
Elevated brand presence across F1 weekend through content-rich, visually striking environments
WSE’s strategy, design, and execution produced a standout entertainment and hospitality experience that successfully amplified Williams Racing’s brand during one of the biggest motorsport weekends of the year.
