CASE STUDY

client

The word 'braze' in black cursive text on a black background.

event intention

Create an engaging conference event that facilitates connection, networking, and staying at the forefront of customer engagement trends.

Provided Services: Event Management and Strategy • Design • Production • Fabrication • Creative • Logistics

project scope

Brand strategy and design
Conference event management 40+ speakers
AV and Technical Production
Guest Experience
Graphic design
Custom brand moments
Custom designed sponsor & client product sales booths

EVENT CITY

New York City

scope at large

As the lead production agency for the Braze City x City B2B conference in NYC, we managed a high-profile event that brought together over 40 industry-leading speakers. The event spanned a multi-level venue, incorporating a variety of engaging spaces for networking, presentations, and brand experiences.

People socializing at a conference or event with a booth labeled 'braze' in the background. Two women are talking in the foreground, one holding a notebook and the other with a tote bag that reads 'I ❤️ NY'.

A modern hotel lobby with a curved reception desk on the left, a large pink and orange city-themed banner on the right, and a digital sign on the back wall. The lobby has white tile flooring, ceiling lights, and some potted plants near the banner.

and it went like…

Event Production Highlights

Comprehensive Event Management: Led all aspects of event production, from conceptualizing the overall design and guest experience to managing logistics, timelines, and vendor coordination.
Brand Strategy & Design: Developed the event’s brand identity and visual design, ensuring consistency across all cities and touchpoints. This included in-house creation of custom signage, detailed wayfinding, and 3D logos for impactful brand moments.
Guest Flow & Experience: Designed an open-plan layout that optimized guest flow and engagement across various themed spaces, such as the Main Session, Sponsorship Exhibition space, Lounge areas, Registration, Workshop and Breakout areas.
Registration & Attendee Management: Managed all aspects of attendee registration, including pre-event RSVPs, on-site check-ins, and VIP handling to ensure a smooth and efficient process.
Production & AV: Oversaw all technical production elements, including audiovisual support, lighting, sound, and live-streaming to ensure flawless execution. Managed stage setups, transitions, and live presentations across the main stage and breakout sessions.
Stage Management & Run of Show (ROS): Directed the flow of the event from backstage, managing speaker transitions, coordinating schedules, and ensuring that all sessions ran on time. Managed both main stage and breakout rooms to ensure seamless presentations and panels.
Custom Fabrication & Décor: Designed and fabricated custom event elements, including branded stages, immersive exhibits, and interactive spaces that reflected the client’s vision and resonated with the audience.
Sponsorship & Exhibitor Coordination: Worked closely with event sponsors to design and implement branded spaces within the Sponsorship Exhibit Hall, providing custom solutions to enhance sponsor visibility and attendee engagement.
VIP & Speaker Experience: Managed VIP guest experiences, coordinating with high-profile speakers to deliver captivating keynote sessions.