CASE STUDY

Silhouette of a person jumping in front of a sunset or sunrise over hills.

client

Nighttime scene at a stylish outdoor lounge with red seating, illuminated tables, and a neon sign reading 'Pirelli.' In the background, an urban skyline with a lit-up building is visible.

Brief

For the Las Vegas Formula 1 Grand Prix, Pirelli hosted an exclusive VIP event at the Wynn for 100 top guests. The goal was to create a refined, motorsport-inspired evening that celebrated the brand’s legacy and the excitement of F1’s first night race in Las Vegas.

WSE led creative direction, event design, décor, entertainment, production, and graphics for the activation.

Provided Services: Design • Production • Fabrication • Creative • Logistics • Strategy

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project scope

WSE delivered:

Event concepting & creative direction
Décor, styling & environmental design
Custom scenic elements & branded moments
Graphic design & signage
Entertainment sourcing & coordination
Production management & onsite operations
Layouts, floor plans & guest flow planning
Ambience & lighting curation
Sponsor support and management

it went like this

WSE transformed a private Wynn venue into a sleek, elegant hospitality environment for Pirelli’s VIP audience. Custom décor, motorsport-inspired details, and curated entertainment shaped an elevated atmosphere aligned with the energy of Las Vegas GP weekend.

Our team managed all onsite production, timing, and vendor coordination to ensure a seamless and polished luxury experience.

Night view of an outdoor lounge area with red and black seating, gold tall tables, and decorative lighting. There are trees and city skyscrapers in the background, and the scene is illuminated with warm lighting and spotlights creating a patterned shadow on the floor.

A male fire performer in a red and black vest spins fire poi, creating circular trails of flames at a nighttime event with a Pirelli sign in the background.

outcome

A sophisticated and memorable VIP gathering that reinforced Pirelli’s premium brand positioning during one of the most high-profile F1 weekends of the year. WSE’s creative and production leadership delivered an elevated hospitality moment for 100 distinguished guests.